Aditya Singhal — Growth & Marketing Head, Amazon MX Player

About

Strategy meets craft.
Data meets story.

I'm a growth & marketing leader with a passion for digital and its innovative role in constantly improving consumer experiences, telling brand stories and driving commercial growth.

A strategic, pro-active problem solver with brand awareness and customer-centric analytical commercial acumen — I manage multimillion-dollar P&L budgets, internal team collaborations, and agency relationships toward customer acquisition, engagement and experience.

Currently in my 10th year at Amazon, leading Growth & Marketing for Amazon MX Player. Previously led growth marketing for Amazon Europe (London) and was on the core launch team for Amazon Prime Video India. Earlier, scaled marketing at Naukri.com and started my journey in digital at IndiaMart.

Experience

A decade-plus across
category-defining brands.

From India's largest B2B marketplace to streaming's biggest stage — building, scaling and rebuilding growth engines along the way.

Jan 2024 — Present

Growth & Marketing Head — Amazon MX Player

Amazon

Mumbai, India

Apr 2023 — Dec 2023

Performance Marketing Lead — Amazon Ads Europe

Amazon

London, United Kingdom

Apr 2022 — Apr 2023

Customer Acquisition Lead — Amazon Retail Europe

Amazon

London, United Kingdom

Oct 2017 — Apr 2022

Digital Marketing Manager & Performance Lead — Prime Video India

Amazon Prime Video

Mumbai, India · Core launch team

Jun 2016 — Sep 2017

Digital Marketing Specialist — Prime Video India

Amazon

Mumbai, India

Sep 2014 — Jun 2016

Assistant Manager — Digital Marketing

Naukri.com (Info Edge)

Noida, India

Apr 2014 — Sep 2014

SEO Head

FlowerAura

India

Jun 2012 — Mar 2014

SEO & Project Delivery Manager

IndiaMart Intermesh

India

Expertise

The full stack of
modern growth.

From the first impression to lifetime value — strategy, channels, creative and measurement, all in one operator.

Marketing Strategy Growth Marketing Performance Marketing Customer Acquisition Customer Lifecycle Management New Market Growth Digital & Social Media Brand & Creative Brand Awareness Outdoor Advertising Product Marketing OTT, Broadcast & Streaming Apps & Mobile Partnerships Customer CX P&L Management Agency Leadership High-Performance Teams

Recognition

Awards & honors

Recognized across India's leading marketing platforms for shaping strategy, lifting brands, and going beyond the brief.

'26

DIGIXX 2026 — Luminaries

Adgully · 10-year edition. For exceptional leadership in leveraging digital to drive innovation, scale, and tangible business outcomes.

'25

Leader 2.0 — 2025

Adgully · For exceptional leadership, direction and exemplary contributions to the industry at Amazon MX Player.

Digital 40 Under Forty

exchange4media (e4m) · 3rd Edition — among India's leading young digital marketing leaders.

DEL

Digital Evangelists' League

afaqs! · Champions of the Cause — recognition for impact on India's digital ecosystem.

Above & Beyond Award

Amazon.com — for outstanding contribution beyond role expectations.

Marketing Strategy Award

Valuable contribution to Prime Video marketing strategy.

Magic Marketing Award

Naukri.com — for high-impact marketing execution.

Pillar of Success

IndiaMart — recognition as a foundational contributor.

Aditya Singhal receiving the e4m Digital 40 Under Forty award on stage — On stage · e4m **Digital 40 Under Forty** 3rd Edition · Growth & Marketing Head, Amazon India

DIGIXX 2026 Luminaries award trophy presented to Aditya Singhal — Adgully · 2026 **DIGIXX Luminaries** Recognising Leaders Driving Real Impact

Leader 2.0 2025 award shield presented to Aditya Singhal — Adgully · 2025 **Leader 2.0** Exemplary contributions to the industry

afaqs Digital Evangelists League medal awarded to Aditya Singhal — afaqs! **Digital Evangelists' League** Champions of the Cause

Building growth
engines for the
internet age.

Strategy meets craft.
Data meets story.

A decade-plus across
category-defining brands.

The full stack of
modern growth.